Nike HOI
A 2+ year long collaboration with Nike, spanning over 15 campaigns takeover of their Flagship Paris store.
The Story
In summer 2024, Random Studio and Nike House of Innovation Paris started a collaboration that now spans over two year and 15 different retail takeovers.
We translated campaigns into spatial experiences, designing the entire customer journey.
Output
Project by Random Studio for Nike Europe
Role
As the lead Graphic & Motion Designer for the Nike HOI retail team, I tackled — from concept to production — the creation of visual assets, spatial experiences, insuring creative consistency and uphold brand guidelines — for more than 15+ campaigns. Other tasks included on-site installs, workflow management, handling print-production, scoping and being the liaison with production partners.
Team
10+ freelancers, the core team included
producers, spatial, graphic and 3D designers.
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