The Story
Innovation and Tradition.

How can a retail environment capture the beauty of the concept of a work-in-progress?

Brought to life through the innovative use of traditional Korean Hanji paper, the space is shaped by this material, with walls, display plinths, and shelving showcasing the feathered edges and nuanced details — elements that echo the brand's signature design language.

Additionally we also created visual content that ties into Toteme’s online presence. Oversized silhouettes of Toteme’s most iconic pieces appear on the store’s hoardings and screens inside — as well in social and OOH touchpoints — creating a seamless blend of physical and digital experiences.