Théo Marti
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Nike Breath Lab
Reimagining the retail experience

The Story
A break from the busy streets of Paris.

The Breath Lab is an organic and interactive holistic experience shaped by movement and breathing exercises. As the focus point of Nike's House of Innovation, the installation invites visitors to discover their own approach to wellness.

As the experience progresses and your breath rates goes down, the space dynamically reflects your frame of mind — showcased by an unique, glowing ‘Aura’ portrait while the space itself changes from a blueish resting rate to a rosy pink as the exercise progresses.

Output
Project by Random Studio for Nike Europe and Global

Role
Based on a concept we crafted together with Nike's Global team, my focus was on defining the key moments in the experience and building the art direction, motion and UI.

Team

Production
QA
Technology
Spatial Design
Development
Lucy Williams
Ewa Perlińska
Stephen Buchanan, Zoe Breed
Elliot Lavy
Jon Dujaka, Kevin Wang

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