Théo Marti
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Calvin Klein
Transforming the retail’s staff journey

The Story
How can we use technology to shape the retail experience?

Together with PVH, we created an innovative platform that assist staff and visitors in over 300+ stores globally.

As an interdisciplinary team of developers, designers, scrum masters and product owners,... — we designed, researched, launched innovative features and services for over 2+ years. Covering product recommendations, tailored search, multi-device navigation and BOH overhauls such as responsive stock management for store staff, which is used for over 2K+ times per day across 14 countries.

To help us build this platform, we created a complex, scalable, multi-brand, responsive design system which included 10+ languages and 6+ digital touchpoints.

Output
Digital Platform, Design System, Digital Brand Guidelines.
As part of Random Studio for PVH (Calvin Klein + Tommy Hilfiger).

Role
Product & Motion Design

Team

Design

Producer
QA
Development
Karina Golubenko, Dilesh Lalloo,
Casper van Huisstede
Tal Zivelin
Ewa Perlińska
Larix Kortbeek, Andrew Hill,
Kevin Wang, Jon Dujaka

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