The Story
There is no finish line.

How can we reimagine the Nike Running brand to make it more in tune with the Chinese market expectations of an elevated running experience?

Driven by a collaborative effort with Nike GC, we sculpted a community-driven visual identity — directly connected to fresh elevated retail guidelines for the launch of new running stores.

Across OOH campaigns, retail touchpoints and digital channels, the scalable design system carries the new brand direction of progressive perfection. Where everything is about your next goal. Your next run. Your next record.