Théo Marti
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Nike HOI Tender
A year-long collaboration with Nike, spanning over 11 campaigns takeover of their Flagship Paris store.

Brief
In summer 2024, Random Studio and Nike House of Innovation Paris started a collaboration that now spans over one year and seven different store takeovers.

We translated campaigns into spatial experiences, typically designing the entire customer journey including window displays, mannequin corridors, product walls, customization booths and interactive experiences.

Credits
Project by Random Studio for Nike Europe

Role
Production Lead, Motion & Graphic Design

Team

Producers
Spatial Design

3D Design

Comms
Lucy Williams, Dominique Rokebrand
Jordi van der Oord, Morgan Maccari,
Elliot Lavy, Jeremy Faivre
Victor Roussel, Orson Van Beek,
Kyeongrok Ha
Debbie Schonenberg
And many more...

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